I’ve mentioned in the past that it wasn’t all that long ago that I was an advertising manager. I worked for the client, meaning the company putting the ads out there. What that means is I managed the relationship with the creative agency, the folks that actually came up with the advertising ideas and executed the work. And I worked with the media agency, they actually bought the placements for the creative work in magazine, TV, billboards, online, etc…
For those of you that have never been exposed to the business of advertising, your first thought is probably ads on television that interrupt your favorite shows. Or those pesky pop up ads when you’re trying to surf the web. Yep, that’s what I did!
But now, having been away from it for a year, I like to laugh at how much stress I put on myself for perfection. When I looked at a photograph for a print ad, I would go back and forth with the creative agency 5 times to get the photo the way I wanted it. “The sky is too bright. There’s a weird little dot on the paint, just above the rear wheel. I don’t like how that tree looks ominous, can you make it more cheerful?”
Here, I’ll give you an example… let’s pretend Nigel is the product I’m advertising.
Oh and don’t even get me started on how critical I was with copy (aka the verbiage in a print ad). We would quibble over the use of superior vs. best, large vs. big… Again, seriously?
And now I have a blog. I read through some of my older posts and found typos in every single one. Of course I don’t have an editing department to ensure the proper use of language and punctuation. But I can assure you that if a print ad came to my desk with a typo….ooooooh, I feel sorry for that copywriter. Once again, say it with me, seriously?
I watch ads now and think of all of the blood sweat and tears that were shed to bring us this message. Some of the ads I love, some I hate, some I just don’t understand and then there are those that I really wish I had done…and those I’m so thankful I wasn’t any part of! *Copy notes: Preposition at end of sentence. Do not use ellipse (…). Blood sweat and tears needs commas, and isn’t this an overused phrase – too cliché’? Also, would you say “that were shed” or just “shed”. Adding words that aren’t necessary. Run on sentence. Do you “watch” ads or “see” ads. What if the ad is print, do you watch a magazine?
SERIOUSLY? Seriously. That was my job. And I was kinda good at it. I’m a perfectionist, and I like critiquing other’s work apparently!
But there’s something almost liberating about this blog.
I’ve put blurry, lame photos like this on my blog and you know what happened? People commented and said nice things about my posts. My parents often call to chat about some of the topics I’ve posted. My friends comment that my photography is getting better.
It’s fun managing advertising and marketing messages, but right now the only message I’m worried about is the message on this blog. It’s stress free, imperfect and fun. I hope y’all enjoy it as much as I do! *Copy notes: Use of the word “y’all” may turn some readers off. Consider use of proper grammar.